White label domains,
under your brand.
A white label domain is one your customers use entirely under your brand, with no trace of the infrastructure behind it. Domainee covers all three meanings: connect customer domains to your app, resell new domains under your own name, and hand out DNS instructions branded as yours. The URL, the SSL certificate, and the WHOIS never say Domainee.
50 white-labeled customer hostnames free, forever.
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Three things people mean by it
Your customer points shop.acme.com at your app. The cert is issued for their hostname, the page is served from their domain, and every header is yours. This is the default on every plan, free tier included — the full audit of what stays hidden is below.
Sell domains inside your product under your own brand with the Buy-a-Domain API: 500+ TLDs at wholesale + $1 flat, your markup, your checkout. WHOIS lists your customer as the legal registrant — not you, and never us.
By default customers CNAME to edge.domainee.dev — a one-time paste in their DNS panel that end-users never see. On Enterprise, CNAME aliasing rebrands even that: your customers point at edge.yoursaas.com and our name leaves the last surface it appeared on.
Reselling is documented on the Buy-a-Domain API page; the rest of this page is the audit of every surface a curious customer might inspect.
White-label, every layer
The TLS cert is issued for shop.acme.com. Subject CN = shop.acme.com. Issuer = Let's Encrypt. Domainee appears nowhere in the chain — and that's how every browser, every API client, every WHOIS-style cert checker sees it.
On the Buy-a-Domain flow, we register the domain at the upstream registrar with your customer as the legal registrant. Their name, their contact info, their renewal rights. Domainee is invisible in every public record.
Domainee's admin tools exist to power your support team — they're not a customer-facing surface. End-users never see a Domainee logo, link, or status badge.
Why white-label is the default, not a feature: we built Domainee for SaaS companies whose value prop is beingthe brand. The whole point of giving your users a custom domain is so they feel like the SaaS is yours, not a reseller of someone else's API. Our infrastructure disappears.
Where Domainee shows up, and where it doesn't.
An honest accounting of every surface a curious customer might inspect — and where our name appears (almost nowhere).
CNAME aliasing on Enterprise can rebrand even the DNS setup (your customers CNAME to edge.yoursaas.com instead). Talk to us about setup.
The customer-facing flow, end to end
What your customer sees, in order. Domainee never appears.
One CNAME at their registrar
# What your customer sees in GoDaddy / Cloudflare / wherever
TYPE NAME VALUE
───── ─────────────── ──────────────────────
CNAME shop edge.domainee.dev
(or edge.yoursaas.com
on white-label CNAME)shop.acme.com, your app, your cert
URL bar: https://shop.acme.com/cart
TLS subject: shop.acme.com
TLS issuer: Let's Encrypt
HTTP headers: server: cloudflare
x-acme-store-version: 12.3
(your headers, your server name)
Page content: your SaaS, your branding
Domainee: appears nowhereWho ships white-label custom domains
Teams whose customers should never feel they're using a middleman.
White-label SaaS resellers
Your platform IS the brand for your customer. Every URL, every cert, every record reads as yours — no third-party logos, no 'powered by' trail.
Agencies running multiple client SaaS
Each client gets their own Domainee workspace. Their customers' domains run through a CNAME that has no relationship to the agency or to us.
Enterprise platforms with compliance
Your customers expect to see only your name in their security audit, their cert chain, and their incident-response runbooks. Domainee is engineered to disappear from those reports.
Vertical SaaS in regulated industries
Healthcare, financial services, government. Your customers' inspectors check WHOIS, cert chains, and DNS — none of which reveal that there's infrastructure underneath you.
The white-label plumbing you don't maintain
- A cert-issuance flow that omits any third-party identifier from the chain.
- A WHOIS-pass-through where your customer is the legal registrant.
- An edge that strips your provider's response headers and replaces them with yours.
- A CNAME aliasing layer for fully-branded DNS instructions (edge.yoursaas.com).
- A support tooling story that doesn't expose your underlying API to your customers.
- A reseller billing model so agencies running 100 client SaaS pay one consolidated bill.
Read the full pattern in the white-label SaaS use case.
Frequently asked
- What is a white label domain?
- A white label domain is a custom domain your customer uses entirely under your brand: their hostname serves your product, the SSL certificate names their domain, and no third-party provider appears in the URL, cert chain, WHOIS, or UI. The term also covers reselling domains under your own name and serving branded DNS instructions — Domainee does all three.
- How do I resell domains under my own brand?
- Use the Buy-a-Domain API: your customer searches and buys a domain inside your product, you charge whatever you like, and we register it at wholesale cost + $1 flat with your customer as the legal registrant. Your checkout, your price, your brand — Domainee never appears in the purchase flow or the WHOIS.
- What does 'white-label' mean for a Custom Domains API?
- Your customers never know Domainee exists. The cert is for their hostname, the URL never says 'domainee.dev', the WHOIS lists your customer as the legal registrant (on Buy-a-Domain flows), and the only Domainee string anywhere in the flow is the CNAME target in their DNS provider — invisible to end-users.
- Will my customers see the Domainee CNAME at any point?
- Only inside their own DNS panel, when they set up the record. They paste 'edge.domainee.dev' as the CNAME value once. After that, no end-user ever sees it. The HTTP requests are served from their domain, the cert is for their domain, even your support dashboard shows the customer's hostname rather than ours.
- Can I white label the DNS setup too?
- Yes, on Enterprise plans. We support CNAME aliasing — set up edge.yoursaas.com as a CNAME to edge.domainee.dev, then instruct your customers to CNAME to edge.yoursaas.com. Their DNS panel shows only your brand, and the extra hop is invisible at the protocol level. Reach out via /contact to set this up.
- What about the SSL certificate? Does it say Domainee anywhere?
- No. The cert is issued for the customer's hostname (shop.acme.com), signed by Let's Encrypt, with no Domainee identifier. Open the cert details in any browser and the only names you'll see are your customer's domain and Let's Encrypt's chain.
- What about Buy-a-Domain? Is Domainee in the WHOIS?
- No. We register the domain at the upstream registrar with your customer as the legal registrant — their name, their contact info. If they ever leave your platform, they can transfer the domain out. Domainee never appears in WHOIS at any point.
- What does my dashboard show when I look up a customer's domain?
- Our admin dashboard shows your hostnames and your tenants — not 'domains routed through Domainee.' The data model is yours. The dashboard exists to power your support team, not to remind them they're using a third-party API.
- Can I let my customers' end-users buy domains too — fully white-labeled?
- Yes. Combine the Buy-a-Domain API + white-label CNAME aliasing + your branded support page and the entire user-facing flow looks like you ran the registrar. Your customer pays you, you pay us wholesale + $1.
- What pricing tier do I need for white-label?
- The basic white-label experience (no Domainee in the URL, no Domainee in the cert, no Domainee in WHOIS) is on every tier including free. CNAME aliasing (edge.yoursaas.com) and other premium white-label touches are on Enterprise — drop us a note via /contact.
Still have questions? Ask our team →
Ship a white-label experience your users never see through.
Mint an API key, register your first hostname, watch the cert issue with your customer's name on it and nothing else. 50 free, forever.